Back in October I attended a two day workshop, Brand Brilliance, run by Fiona following on from her first book, How To Style Your Brand. Having already been on one of Fiona’s workshops, Colour for Creatives, I knew what to expect and absolutely knew it was a worthwhile investment of both my money and time.
The Brand Brilliance workshop was a much smaller group than Colour for Creatives and spread over two days. It was held at the beautiful The Medicine Gardens in Cobham, Surrey in Blid & Hatton’s lovely creative space. Blid & Hatton did the catering at Fiona’s previous workshop I attended so I was looking forward to their food again! It was a lovely, beautifully styled space. So welcoming and homely.
It was two days of incredible content that challenged us to think outside the box and dig deeper in order to create a unique business brand. I loved being part of that group of women. Again, another group of like minded women, creative entrepreneurs wanting to create beautiful destination brands. Fiona’s incredibly infectious passion around branding was both inspiring and motivating. She made the workshop fun and thought provoking. I certainly had a number of ah-ha moments and made copious notes.
By the end of the two days, we had created a brand blueprint. Something tangible to take away and refer to as we continued working our brands.
For me, it wasn’t just about the great content, which was worth every penny, it was the experience too. Wonderful atmosphere, a beautiful creative space, great food and drink and also a lovely sense of fun. As someone that works from home I particularly love going to these kind of events where I can chat, brainstorm and socialise with other creatives. Oh and the goody bag. You have to love a beautifully put together goody bag!
Brand Brilliance Book – “elevate your brand, enchant your audience”
At the time of the workshop, Fiona spoke about her new book and I absolutely knew I would be buying it as soon as it launched. I’ve been slowly working on my business, including building my brand, and it was Fiona’s first book, “How To Style Your Brand” that inspired me to take another look and
I was happy to finally get my copy of the Brand Brilliance book. I ordered Fiona’s deluxe gift box version as it contained a signed copy of her book and her beautiful sketch book that I had loved when I did her Colour Creatives workshop. A lovely sketchbook for “hatching big dreams and grand plans“. And true to her brand, anything Fiona sends you is always beautiful and a lovely little experience in itself.
“I’ve written this book to help you elevate your brand, enchant your audience and … ensure that the essence of what makes your business so brilliant shines through in everything you do“. – Fiona Humberstone.
Brand Brilliance is a beautifully written and equally inspiring and motivating as her workshops. She leads you through the process of creating a destination brand whether you’re a start up or just thinking about re-branding your business. The first half of the book is all about helping you find out what your niche is. Getting “brand clarity”. What makes your business unique. What makes your business shine.
There are wonderful examples of destination brands and stunning photography throughout the book. It could easily be a good coffee table book, except there’s all this amazing content that will help you transform your business. Creating a business that you really desire. A business that works for you, not the other way round. A business that is completely sustainable.
The second half of the book builds on from working on your niche to now creating good design and copy. And essential information for marketing your brand. Fiona calls it “absolute essentials for modern marketers”. I found it a refreshing look at marketing especially if the word “marketing” is a scary or intimidating aspect of running your business.
I love all the various brand stories and the “insider tips” that are peppered throughout the book. It’s not an overnight thing for me, creating a sustainable business, but I’m getting there. I’m slowly working on creating a brand that will help me get the kind of clients and customers who love what I have to offer. For sure, having this book on my desk is making that process easier and more creative.