Almost four weeks ago, one of the UK’s top digital craft online shops and communities closed it’s doors after nine years in business. It was a bolt out of the blue, to say the least.
I had been a designer with them for many years and absolutely loved working with them. Always so lovely and friendly as well as professional. I’d even had the pleasure of meeting a couple of the team at the Stitches trade show 3yrs ago. These people were my friends as well as clients. As much as I’ve been frustrated and shocked at the news for myself, I realised very quickly that many people would be losing their jobs. Never a good thing.
I love the Craft Artist Professional software and putting together my digikits for them. I did reasonably well there for over 6yrs. It was a nice regular passive income stream for me doing what I love. More than that, I loved the community and the wonderful creativity of Daisy Trail customers.
These things happen, whether we like it or not. Personally, I like to figure out a way that I can turn things like this into a positive experience. An opportunity to do something new. Not always possible, and sometimes hard when you’re still feeling disappointed and shocked. For me, I’ve got the opportunity to connect with some of my Daisy Trail customers in a real way. And I love that. Most places where I’ve sold my digital art, you rarely know exactly who buys your products. It’s only if someone personally emails you or connects with you on a forum.
Daisy Trail “powers that be” allowed me to reach out to my customers on their forums by giving a link to my website and newsletter specifically. In the past, I hadn’t been allowed to do that so I’ve loved connecting with my customers over the past couple of weeks. I’m now researching ways that I help those that want to continue with their digital art endeavours as well as how best to sell my digikits. Any suggestions would be greatly appreciated. Leave a comment or feel free to contact me.